As of {{dddd}}, {{MMMM}} {{Do}} we're offering free access to try out the Academy... get immediate access today!

FREE "Serve Mastery" Membership
Bonus Ends TONIGHT At Midnight:

00 Years 00 Months 00 Weeks 00 Days 00 Hours 00 Minutes 00 Seconds
00 Years 00 Months 00 Weeks 00 Days 00 Hours 00 Minutes 00 Seconds
Serve Mastery is an A to Z online training program that will show you how to develop the smooth, effortless power and spin you've always wanted on your serve. It's never sold for less than $197 but you'll receive a membership FREE if you start an Academy trial before midnight tomorrow!

"Academy looks at everything, the whole picture, it really covers everything step by step so I relate to it very well, I really learn from it.  

If you’re looking for online instruction I give 200% recommendation of Essential Tennis Academy. It’s really what we need as tennis players. If you want to learn tennis, this is the type of program you need. 

I definitely have become a better and much happier tennis player because of the instruction in Academy. I hope that one day more pros will see what you deliver and use your programs in their teaching instead of just feeding balls."

Cindia in Ontario, Canada

"Academy, all of a sudden, wow! All this coaching I never had, it’s all right here. It’s sort of like Christmas, because I really love tennis and that’s why I really wanted to start again. Basically I’m reinventing my entire game from the ground up. 

Being able to go out and find somebody to give me lessons wasn’t always an option, financially or wherever I was since I moved around quite a lot.

Now I’m making up for lost time. Already with the help of Academy I’m a better player than I was in college in a lot of ways even though I have some genuine fitness issues I have to work on having not played for 10 years."

David in Oregon

"Academy has the entire gamut of lessons all at one time. You can pick and choose what you want to work on but with a coach you really just want to focus on one thing at a time for an hour, maybe one or two things and really hone it down.

I think with Academy I can pick and choose what I want to work on and then spend some time with a partner or with a ball machine or even against a wall and just work on it.
One day I can work on my forehand one day I can work on my serve, or short sitters or getting more topspin. I can watch the Academy video about what I’m focusing on and then go back and work on it right there." 

Ankur in Texas


From the desk of Ian Westermann
ET Headquarters in Milwaukee, Wisconsin
{{dddd}}, {{MMMM}} {{Do}}, {{YYYY}}

Dear Passionate Tennis Player, 

If you're anything like most players, you've been spending months or maybe even years desperately looking for a way to break through to the next level of competition. 

You're probably putting the hours in to hone your skills... you're taking lessons, watching YouTube videos, hitting with other players, and signing up for a bunch of email lists hoping someone will finally show you the "secret".

...but up to this point, none of that has helped you break through and actually beat the players who you've been struggling against for what seems like an eternity. 

My students have been there, too, but fortunately I've cracked the code and helped them come out on the other side.

The underlying problem that keeps you from achieving your goals is THIS approach to learning:
Most players and coaches begin by learning new information about WHY their technique or strategy falls short. 

So far so good...

Unfortunately they then immediately move to live rally practice of the new thing and then a day or two later try to use their "new forehand" in a match. 

The result: going RIGHT back to their old, flawed habits!

This is what keeps so many players stuck at the same level year after year even though they practice, take lessons and play matches constantly. 

No new and improved habits will ever be formed without following this approach instead:
Those little blue lines represent "stepping stones" that are strategically placed in between the BIG jumps that it takes to progress from information, to rallies, to matches. 

Building in those checkpoints along the way allows players to deeply train new and improved habits without reverting back to old ones...

This process has been at the core of my coaching for decades and its the philosophy that Essential Tennis Academy has been built around. 

Academy is the most complete, comprehensive tennis improvement system on the planet...
And today you can get 7 days of unlimited access to it for FREE!

All you have to do is click the button below and create your membership account to start upgrading all your most important skills using the "stepping stones" approach:


You don't need to hit more balls than you already are. Instead, what you really need is the RIGHT drills focused on the ONE thing that will actually move the needle for you. 

That's why every Academy student has direct, personal access to me during live, on court coaching calls from Essential Tennis headquarters. Each and every week you can check in with me, share your progress, and get feedback about your sticking points so I can keep you moving down exactly the right path. 
I'll guide you to exactly the right resources so you can keep your momentum moving in a positive direction and experience success after success on the court. 

No more guessing. No more trial and error. No more consuming more information than you need. 

Just focused, effective action with me as your mentor!
Unlike other online tennis instruction Academy actually gives you the personal, targeted feedback you need in real time while following a proven formula for success. No more wading through mountains of generic videos with a "tips and tricks" mindset. This is your shortcut to the next level of play! 

FREE "Serve Mastery" Membership
Bonus Ends TONIGHT At Midnight:

00 Years 00 Months 00 Weeks 00 Days 00 Hours 00 Minutes 00 Seconds
00 Years 00 Months 00 Weeks 00 Days 00 Hours 00 Minutes 00 Seconds
Serve Mastery is an A to Z online training program that will show you how to develop the smooth, effortless power and spin you've always wanted on your serve. It's never sold for less than $197 but you'll receive a membership FREE if you start an Academy trial before midnight tomorrow!


  • Over 70 coaching modules like the ones listed above packed with the step by step drills you need to develop EVERY critical tennis skill and technique. 
  • Detailed strategy breakdowns for singles and doubles players showing exactly what patterns to use against every type of opponent including net rushers, aggressive baseliners, lobbers, pushers and more. 
  • 32 complete "VIP Coaching" films showing regular, every day tennis players like you getting guided through stroke transformations in real life:
  • Over 100 drills for singles and doubles players inside the Academy Drills Library including cooperative drills, competitive drills, feeding drills and even off-court drills to keep your training sessions fresh and exciting.
  • Daily inspiration and guidance from Ian in the "Tip of the Day" updates posted to the welcome page of the member's area. 
  • ​Exclusive access to the Essential Tennis Student's Facebook page where thousands of the most passionate and drive amateur tennis players gather to share, exchange ideas, and encourage each other and also where Ian checks in to answer personal questions. 
  • Much, much more!

If you’re not an Academy student you’re missing the single greatest teaching opportunity in, like, 1,000 years even though tennis may not have been around that long. The best example I can give you is I had some friends visiting who I hadn’t seen in 20 years, who used to play tennis with me. They don’t play anymore and they asked me how my game was going. I got excited, and I didn’t stop talking for 20 minutes, and I told them “its going so great and the reason is because of the internet and digital instruction”. I just went on and on. It’s just so great and so helpful and its less expensive than hourly instruction. 

I would say give Academy a try. The cost is next to nothing compared to a lesson or two and you’ll have such a variety of things to choose from and to look at that I’m sure it will be worth your while. I just don’t see how you can go wrong with it. 

Louis in British Columbia

"With other websites it’s always “here’s a package to do this” where you buy the one-off thing and get the videos. I bought a few of those but there wasn’t a sense of community like there is with Academy. I can’t always be there live during the live coaching sessions but I always catch up and I like to hear from the same people asking questions so there is a real sense of community, you feel like you’re in touch, whereas with other courses its just “here’s videos, away you go”. 

I would recommend Academy all day long, I really would. When people ask me, when they see me improve my shots I just tell them about Academy. When anybody asks I tell them its a great resource. Instead of going to a coach and asking I knew straight away where to go. All of the information is there, and for what you pay per month compared to what you would be paying a pro for an hour, it’s an absolute no brainer. I would recommend it to anyone, I really would."

Gary in the UK

"The instructional approach in Academy is really essential, it’s what I look for. I don’t need a quick fix, I need a program to follow and then every time I go out I train a different aspect. So I just go to the Academy site and I follow it and I see that in the year I’ve been doing it my improvements have been unbelievable. 

Academy gives you a way to practice and a plan on how to do things. It’s the same way I handle a problem in my job (as an engineer). I just split it out into components, and say “OK, you have this situation you follow this”. It’s really kind of simple but focused. 

I really don’t think I can ask for more, honest. There’s everything I need. Definitely try it. Why not? Looking at the money, what I have paid, looking back at how much I paid my personal coach, it was extremely expensive. Now with a very reasonable amount of money I can get stuff that is, I must say, almost priceless."

Jane in California

Essential Tennis LLC
2900 S. 163rd Street
New Berlin, WI 53151